Leida Bartmess

Leida A. Bartmess
Marketing Designer – Business Analyst

Web/Print Design

Creation of design prototypes, including graphic design, site navigation, content layout, printed materials

Interface Design

Design, prototype, and perform usability testing throughout the product development process

Project Management

Lead and manage a wide variety of design and development projects in team and independent situations. Data analysis and reporting

• Ecommerce web design and marketing
• Mobile Web UI design, Mobile Apps Design
• Coordinate with internal customers to review business needs and provide functional designs for new and redesigned areas of the website.
• Work closely with business user and programmers on large scale web-based initiatives

• I have a proven results-driven record and experienced in key areas essential for strategic marketing planning and execution.
• Interactive web design and development
• Print design and production
• Media planning and buying, public relations and event planning
• Content management and production for internal and external interactive web portals and websites.
• Trade show expertise and promotional buyer.
• Total project management: budget-friendly solutions for small and large companies utilizing up to date best practice procedures and protocols for interactive web design and development.

DIRECTOR OF MARKETING DEPENDABLE AUTO SHIPPERS, INC – MESQUITE, TX

• Successfully created an in-house, full service ad agency thereby reducing overall expenses (over 100K the first year).
• Interactive web, print and email-campaigns for retail, corporate, global and affiliates.
• Press releases, media buys, art direction, design and production.
• Manage the development and implementation of web site marketing strategies. QA internet, content management, architecture, design, layout and code maintaining evolving successful usability standards for SEO and SEM. Perform highly detailed analysis of lead performance on a weekly basis, identify trends and adjust buying to optimize Cost-per-Lead and Cost-per-Sale.
• Manage and coordinate aggressive nationwide trade show schedule along with corporate conferences and exhibits.

• Joined team during initial ecommerce startup for established retail giant.
• Creative development and strategic execution resulting in increased traffic and subscriber growth.
• Concept and execution of marketing collateral, web sites, contest/event graphics, banner ads, grand opening announcements, electronic mail pieces and other promotional materials.
• Successfully managing multiple concurrent projects and deadlines.
  • Notable Accomplishments:
  • Increased Michaels.com traffic 58% over prior year with total visits at 5,691,000.
  • Registrants up 34%.
  • Designed overall look and feel for content-rich, database driven e-commerce website.
  • Re-designed web site for three evolutions successfully improving our web presence and usability while keeping with current design trends.
• Developed and executed strategic plan for Art & Print Framing Division resulting in hundreds of new pre-framed art items in inventory and subsequently increased sales 86%.

Notable accomplishments:

• Increased awareness of newly branded Cosmetic Surgery Center
• Developed aggressive, targeted, (mixed) marketing plan resulting in sales and a sustainable competitive advantage
• Mastered art of patient photography manipulation allowing patients to visualize post surgical results
• Participated in testing of the 3D medical (CAD) camera prototype, created previously by Salyer as film images from 100s of CT-scans now being widely used by surgeons today. **Engineering News, By Design News Staff -- Design News, February 3, 1997
• Provided media relations and medical research assistance; working with film production crews, publishing houses and craniofacial surgery consortiums worldwide.
• Converted library (dating beyond 1986) of surgical data into dynamic digital presentations used for lectures and symposiums