of skills such as visual design, UI design, material design, information architecture, interaction design, user testing and prototyping. 18+ years' experience in web design, ecommerce, marketing, and UX / UI architecture and design.Read more
I love creating and designing things of beauty that people love. It is, and always has been my heart's passion!View More
"Leida was brilliant in her solutions and had a strong understanding of digital platforms." -- states former AT&T colleague
"She will do whatever it takes to learn new applications, tools, etc. She’ll take the initiative to reach out to other team members, or stakeholders as necessary to ensure she has all information and data available to provide thoughtful UX solutions and/or strategies." --former AT&T Manager
"Leida stands out with her attention to detail, thought process, and quality of work."--former Digital Lead
“Hard work spotlights the character of people: some turn up their sleeves, some turn up their noses, and some don’t turn up at all.” – Sam Ewing
As a UX Designer, I have the inherent empathy and ability to envision and architect the interactions people have with a product and/or service in a way that benefits the people that use it.